As the Head of Influencer, you will lead Seed’s Influencer and Affiliate programs into a new era. Building on our world-class foundation, you will evolve our program to deliver revenue and awareness-driving outcomes across distribution channels, with an emphasis on DTC. You will nurture existing relationships and unlock new ones, innovate messaging and workflows, and open up new channels and paths to scale. All this will be done alongside the Growth Marketing team and close collaborators across Growth, Creative, Marketing, Data, and more. 

Who you are:

• Proven track record (12+ years) of managing large scale omni-channel influencer, affiliate, and partnerships programs
• First principles thinker with exceptional problem solving and strategic capabilities.
• Exceptional ability to discover new and impactful ways to optimize processes and bottlenecks, with a particular strength in being at the forefront of leveraging AI.
• Expert in influencer, affiliate, and UGC content across multiple social channels.
• Strong analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines.Exceptional communication skills with Execs, peers, and employees throughout the organization, as well as with external partners and vendors.
• Proven ability to recruit and develop world-class talent and put them in a position to be successful.
• Collaborative leader who balances performance with shared ownership across the team and functions.
• A “player-coach” with a mindset that no task is too big or too small.

What you’ll do:

• Lead the Influencer and Ambassador motions of Seed’s rapidly growing and profitable business, maximizing sustainable results over time.
• Scale and innovate whitelisted influencer across Meta, YouTube, and TikTok
• Collaborate with Brand/Creative and Marcomms to build full funnel messaging, campaigns, and product launches.
• Nurture existing influencer and KOL relationships and unlock new ones
• Develop and execute tests that drive impact and learnings across the business.
• Manage, build, and develop an exceptional Ambassador/Partnerships team

Compensation

The estimated annual pay range for this full-time position is $200-$230K. Equity is structured to match  seniority and strategic impact, offering meaningful participation in the company’s long-term value. Company benefits are competitive across all US locations. This position is US-based and 100% remote. Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience. and advanced education and training.

Seed's owned channels are where the member relationship is built — from first touch to loyal subscriber and back again when needed. This role owns that entire arc. The Senior Director of Lifecycle Marketing is accountable for the full lifecycle: acquisition nurture, conversion, activation, engagement, retention, and winback, with end-to-end ownership of email, SMS, and any future explorations for other LCM mechanisms.

This isn't a campaign-calendar role, it’s a real business leader within out growth organization. Lifecycle at Seed is one of the highest-leverage growth engines we have — owned channels are our most efficient path to conversion, and a subscription business lives or dies on retention — and the person who thrives here treats conversion, churn curves, and reactivation rates as their scoreboard, not open rates. They're equally at home in data and in craft: rigorous about cohorts and incrementality, uncompromising about how the brand shows up in an inbox.

What You'll Do

Acquisition Lifecycle

• Own the acquisition lifecycle strategy — lead capture, prospect nurture, and conversion journeys that turn interest into first purchase
• Build and optimize the pre-purchase journey architecture: welcome series, education flows, browse and cart abandonment, and re-engagement of unconverted leads
• Partner with Performance Marketing and Growth on lead generation strategy, ensuring paid and owned channels work as one system — with lifecycle maximizing the value of every lead acquired
• Own conversion accountability for owned channels: how efficiently email, SMS, and push turn prospects into members

Lifecycle Strategy & Retention

• Own the end-to-end lifecycle strategy — onboarding, engagement, cross-sell, churn prevention, and winback — with clear accountability for retention, LTV, and reactivation outcomes
• Build a best-in-class winback program grounded in Seed's own data: who lapses, why, when they're recoverable, and what actually brings them back
• Design churn-prevention interventions triggered by behavioral signals, not just tenure
• Own cross-sell and expansion strategy across the portfolio — moving members from a single product to a deeper relationship with Seed

Channels & Orchestration

• Own strategy and execution across email, SMS, and push — journey architecture, cadence, targeting, and creative direction
• Drive channel expansion thoughtfully: grow reachable audience (SMS opt-in, app engagement) without degrading trust or deliverability
• Ensure every lifecycle touchpoint reflects the Seed brand at its highest expression — science-forward, premium, never spammy

Data, Segmentation & Experimentation

• Build and own the lifecycle experimentation program — holdouts, incrementality testing, and a clear read on what's actually working versus what's noise
• Translate behavioral segmentation into differentiated journeys and messaging, in partnership with Data and Product
• Develop the measurement framework for lifecycle across the full funnel: lead-to-member conversion, retention curves, cohort LTV, reactivation rate, and revenue per member — and report on it with rigor

Cross-Functional Leadership

• Serve as the primary lifecycle voice in commercial planning — launches, promotions, pricing changes, and subscription mechanics all run through lifecycle
• Partner closely with Digital Product on the on-site and in-app expression of lifecycle strategy (subscription management, upsell surfaces, personalization)
• Build a high-performing lifecycle team and operating cadence — with this role setting strategy and standards, not writing every subject line

Who You Are

• You have 8+ years in lifecycle, CRM, or retention marketing, with meaningful depth in subscription or DTC businesses at scale — and you've owned both acquisition and retention lifecycle, not just one side of the funnel
• You've built lifecycle programs from first principles — not just optimized an inherited journey map, but defined what the member relationship should be and built the systems to deliver it
• You're genuinely analytical — fluent in cohort analysis, retention modeling, and incrementality — and you use data to decide what to build, not just to report on what shipped
• You know the difference between engagement metrics and business outcomes, and you optimize for the latter
• You're deeply fluent in modern lifecycle tooling — Iterable, Braze, Klaviyo, or similar — and you understand data architecture well enough to partner credibly with engineering and data teams
• You hold a high bar for craft. You believe lifecycle marketing can be beautiful, useful, and welcome — and you'd rather send less that lands than more that doesn't
• You operate with urgency and proactive judgment. When a program underperforms, you diagnose, reframe, or kill it — you don't let it drift
• You're opinionated and substantive, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• You're a clear, structured communicator who can make retention strategy legible to executive stakeholders and actionable for your team
• Bonus: experience in health, wellness, or premium consumer brands; familiarity with Shopify and subscription platforms; exposure to personalization or ML-driven targeting systems

What Success Looks Like

• Retention and reactivation curves that visibly bend — with a clear, data-backed story for why
• Owned channels that are a meaningful, measurable driver of new member acquisition — with lead-to-member conversion improving quarter over quarter
• A winback program that's a genuine revenue engine, not a discount reflex
• A lifecycle experience members would describe as valuable, not tolerated — measurably reflected in engagement quality and NPS
• A measurement framework the executive team trusts, with lifecycle's contribution to LTV clearly quantified
• A team operating with increasing autonomy, with this role driving strategy, not coordination

Compensation

The estimated annual pay range for this full-time position is $200-$230K. Equity is structured to match  seniority and strategic impact, offering meaningful participation in the company’s long-term value. Company benefits are competitive across all US locations. This position is US-based and 100% remote. Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience. and advanced education and training.

As Senior Manager, Product Marketing, you will drive the end-to-end commercial strategy and execution for our novel innovation pipeline across biotics categories. Bridging breakthrough microbiome science with consumer-facing storytelling, you will lead high-impact launches, uncover growth opportunities, and translate complex technical innovations into market-leading brand experiences that advance human and planetary health.

What You’ll Do:

• Lead and champion innovation pipelines across multiple biotics categories, prioritizing high-impact product launches that push boundaries.
• Own the commercialization journey end-to-end—from initial concept and positioning to packaging, merchandising, consumer validation, and GTM execution.
• Build data-driven business cases that pinpoint category whitespace, establish strategic pricing, and drive sharp forecast modeling.
• Partner closely with Innovation and R&D to translate breakthrough science and complex technical features into compelling, accessible storytelling.
• Craft bold product positioning, claims, and messaging alongside cross-functional teams, ensuring total alignment with our brand ethos.
• Guide core brand messaging to deliver a seamless, elevated consumer experience across all touchpoints.
• Provide strategic vision for marketing and channel leads across GTM rollouts and lifecycle management to guarantee market impact.
• Analyze market and competitive dynamics to uncover emerging trends and turn them into major growth opportunities.

Who You Are:

• You bring 8+ years of B2C product marketing and brand management experience in VMS, nutraceuticals, or specialty ingredients, backed by proven retail execution. (Probiotic or international expansion experience is a huge plus!)
• You are a true builder and innovator who naturally takes big swings, thinks outside traditional playbooks, and thrives in dynamic environments.
• You are obsessed with the intersection of science, culture, and consumer behavior—driven by a relentless passion to uncover the single product truth that breaks through category noise.
• You pair sharp strategic instincts with data mastery—confident in managing budgets, pricing, forecasting, and diving deep into performance analytics.
• You fiercely champion the voice of the consumer across every scientific and strategic decision.
• You are an instinctual connector who effortlessly unifies cross-functional teams across science, creative, and business functions.
• You have a proven track record of collaborating seamlessly with R&D, regulatory, sales, and product teams to bring complex ideas to life.
• You excel at translating intricate scientific concepts into captivating, high-impact marketing messages that resonate deeply.

Compensation:
The annual pay range for this full-time position is $160-190k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.

You:

Seed is expanding fast into mass retail, Amazon, and new marketplaces, with a growing portfolio across gut, energy, sleep, pediatric, and daily nutrition. As we grow, the experience we build for our members is what ties it all together: the thing that turns a first encounter with Seed into a lasting, science-backed relationship.

This role exists to shape that experience. You'll help define what Seed's product experience should become, build the strategy to get there, and lead cross-functional teams to bring it to life through rapid experimentation and decisive execution. There's real surface area here — across how members discover Seed, how they engage over time, and how the experience evolves as our portfolio grows — and the autonomy to form a point of view on where you can drive the most impact.

This role reports to the VP of Digital Product and partners closely with Product Design, Engineering, Creative, Lifecycle Marketing, and Growth. It requires someone who leads with strategic conviction, moves with urgency, and treats Seed's product experience as a genuine differentiator — not a set of features to ship.

What You’ll Do:

• Own end-to-end strategy for your product area — whether that's the growth funnel (acquisition, conversion, activation) or the post-purchase member experience (engagement, retention, cross-sell) — defining what it should become, how it evolves, and what we build to make it real
• Develop and maintain a long-term product vision, working backward from an end-state to deliver compounding impact on company-level metrics, and translating Seed's science, brand, and retention goals into experiences that earn sustained engagement
• Set measurable goals tied directly to business KPIs — conversion, activation, LTV, rebill, retention — and own the outcomes, not just the roadmap
• Design and run short-cycle experiments that test real hypotheses about member behavior, generating signal rather than just shipping
• Partner with Product Design to set creative and strategic direction for member-facing experiences
• Collaborate across the growth-to-member handoff and cross-sell positioning, as members move from acquisition into a multi-product subscription relationship
• Contribute to multi-category portfolio expansion by exploring what members want and where the experience needs to evolve to support new products and channels
• Inform how Seed's owned digital experience evolves alongside emerging agentic commerce channels
• Present strategy and experiment results to leadership with clarity and conviction

Who You Are:

• 7+ years of product management experience, with significant depth in one or more of: growth, acquisition/conversion, subscription, retention, or post-purchase/member experience
• You've defined product strategy from ambiguity — not just optimized an existing surface, but articulated what it should become and built organizational conviction around your vision
• You lead cross-functional teams by setting strategic direction. Design, engineering, and brand partners look to you for the "what" and "why," not just the "when"
• You have experience in subscription or membership businesses at meaningful scale, and you understand that both growth and retention are fundamentally experience problems
• You're analytically fluent — comfortable with cohort analysis, LTV modeling, funnel metrics, and experiment design — and you use data to sharpen strategic bets, not just measure outputs. Familiarity with SQL and product analytics tools (e.g., Amplitude) is a strong plus
• You operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or kill it — you don't let it drift
• You're opinionated and substantive, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• You're a clear, structured communicator who can make complex strategy legible to senior stakeholders, cross-functional partners, and your own team
• Bonus: experience in DTC e-commerce, health/wellness, or premium consumer brands; familiarity with the Shopify ecosystem or subscription platforms; exposure to lifecycle/CRM systems (e.g., Klaviyo, Braze, Iterable), content-as-product, or personalization systems

Compensation:

The annual pay range for this full-time position is $180k-$195k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.

Seed's digital experience is a primary expression of the brand — and this role owns it. The VP of Digital Product & Ecommerce is accountable for the full DTC experience: how customers discover, evaluate, purchase, and stay. From conversion mechanics to brand expression, from product roadmap to launch execution, this is a commercial and creative leadership role in equal measure.

This isn't a process role. It's an outcomes role. The person who thrives here is equally at home in product strategy and ecommerce economics, moves fast without sacrificing quality, and holds a genuinely high bar for craft.

What You'll Do

Digital Product

• Set the vision and standard for Seed's digital experience across web and app — conversion-optimized, brand-forward, and technically excellent
• Drive the product roadmap in close partnership with Engineering and Design, with clear accountability for delivery, quality, and measurable results
• Own the A/B testing and experimentation program, translating learnings into improvements in CVR, AOV, and LTV
• Champion site performance, accessibility, and speed as non-negotiables

Ecommerce & Commercial Strategy

• Own discount and incentive architecture, subscription mechanics, and upsell strategy
• Lead on-site merchandising — how products are featured, sequenced, and sold
• Partner with Product Marketing on pricing dynamics and ensure on-site execution reflects broader commercial strategy
• Translate audience segmentation into personalized digital experiences
• Own the digital execution for all product launches — premium, cohesive, commercially effective

Cross-Functional Leadership

• Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning conversations
• Drive alignment across Engineering, Design, Creative, and Performance on shared priorities
• Build a high-performing, increasingly autonomous team — operating at the strategic level, not in execution

Who You Are:

• You have 8+ years of digital product and ecommerce experience, with meaningful depth in DTC, conversion optimization, or subscription businesses at scale
• You've defined product strategy from ambiguity — not just optimized an existing experience, but articulated what it should become and built organizational conviction around your vision
• You lead cross-functional teams by setting strategic direction, not managing delivery. Engineering, Design, and Commercial partners look to you for the "what" and "why," not just the "when"
• You connect experience decisions to business outcomes and can articulate those tradeoffs clearly to executive stakeholders
• You're analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design — and you use data to sharpen strategic bets, not just measure outputs
• You operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or move on — you don't let it drift
• You're opinionated and substantive, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• You hold a high bar for craft and brand expression — you understand that a premium digital experience is a commercial differentiator, not just a functional channel
• You're a clear, structured communicator who can make complex strategy legible to senior stakeholders and cross-functional partners alike
• Bonus: experience in health, wellness, or consumer brands with premium positioning; familiarity with Shopify ecosystem or subscription platforms; exposure to personalization systems or agentic commerce

What Success Looks Like

• A digital experience that converts, retains, and reflects the Seed brand at its highest expression
• A product strategy grounded in data that demonstrates the value of technology investment to the business
• Strong, trust-based partnerships across PMM, Engineering, Design, and Commercial — with shared language and clear ownership
• A team operating with increasing autonomy, with this role driving strategy, not coordination

Compensation:
The annual pay range for this full-time position is $250-275k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.

You

You are the technical owner of the systems that run Seed's business behind the scenes. Reporting into our Technology team and partnering daily with Finance and Accounting & Operations, you'll architect, build, govern and support our ERP ecosystem—NetSuite at the core, connected to Shopify/Recharge, 3PL (fulfillment), Ramp (spend management), EDI and more. This is a deeply hands-on role: you write the SuiteScript, design the integrations, and own the governance that keeps a high-volume, multi-channel, multi-entity business running cleanly at scale. You're also an AI-native builder—you see agentic workflows, LLMs, and tools like Claude and MCP not as novelties but as core infrastructure for the next generation of finance and operations systems, and you'll help lead Seed's adoption of them.

What You’ll Do:

• Consult with business units across Finance, Operations, Growth, and Tech to gather requirements, translate business needs into ERP solutions, and prioritize a systems roadmap that serves the whole company
• Own the architecture, administration, and development of NetSuite as Seed's system of record across multiple sales channels (DTC, Amazon, & Retail)
• Design, build, and maintain SuiteScript solutions (Map/Reduce, Scheduled, User Event, RESTlets), workflows, saved searches, and SuiteQL-driven automation 
• Own the integration layer end to end—flows, 3PL transactions, Ramp, and other platforms —including monitoring, error handling, and recovery
• Establish and enforce systems governance: script deployment standards, sandbox and release management, API concurrency and governance-limit management, change control, and documentation
• Build AI-augmented workflows using LLMs, MCP connectors, and agentic tooling to automate reconciliation, billing operations, reporting, and cross-system data quality—and champion AI-native practices across the systems function
• Partner with the Controller and accounting team on close automation, billing remediation, revenue data integrity, and audit-readiness of system controls
• Design user-friendly interfaces and functionality—custom forms, roles, dashboards, and saved searches—so non-technical teams can self-serve confidently
• Provide training, support, and enablement for end-users, and prepare technical documentation and training manuals that make our systems knowledge durable rather than tribal
• Manage systems projects end to end—scoping, timelines, implementation partners, and consultants—and own budgeting and forecasting for the ERP/SaaS stack, evaluating and integrating new tools as it evolves
• Serve as escalation point for systems incidents, performing diagnostic testing and root-cause analysis and building durable fixes rather than patches

Who You Are:

• 7+ years in ERP/business systems roles, including 5+ years of hands-on NetSuite administration and development in a multi-entity environment
• Expert in SuiteScript 2.x, SuiteQL, NetSuite REST/SuiteTalk APIs, and Token-Based Authentication; you've built and debugged production Map/Reduce scripts and RESTlets, not just configured workflows
• Deep experience with iPaaS platforms (Celigo strongly preferred) and high-volume integration patterns, including concurrency management and error recovery
• Experienced in DTC/subscription commerce or omnichannel consumer businesses, where order volumes are measured in the hundreds of thousands
• Integration Management: Configure and support EDI connections (such as EDI 850, 810, 856) between NetSuite and third-party systems or VAN providers.
• Fluent in AI-augmented development: you actively use LLMs, agents, and tools like Claude and MCP in your daily work, and can design AI-powered automations with appropriate guardrails
• Working knowledge of SQL and data warehouse integration (Snowflake preferred), with broad fluency in cloud computing and the modern SaaS ecosystem
• Conversant in ERP fundamentals—order-to-cash, revenue recognition, month-end close, procure-to-pay —and able to partner credibly with Finance as a peer, not just a ticket-taker
• A skilled project manager with experience owning software budgets, forecasting systems spend, and delivering cross-functional implementations on time
• An exceptional communicator and translator—you make complex technical concepts legible to business stakeholders, and business needs precise for technical execution
• An analytical problem-solver with strong business acumen; a natural collaborator who leads and mentors others (specialists, consultants, and power users) even without formal reports
• Highly organized and rigorous about governance and documentation; you know that at scale, undisciplined systems fail loudly and expensively
• A systems thinker and dot-connector who is equally comfortable in code, in an architecture diagram, and in a cross-functional room
• NetSuite Administrator, SuiteFoundation, or SuiteCloud Developer certification a plus

The annual pay range for this full-time position is $165k-$185k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.