You

You’re a creative leader. You can see the tiniest seed of an idea and help a creative team nurture it into existence. Your feedback is considered, clear and actionable. You put a premium on the most thoughtful and guiding notes - tuning your approach to meet the needs of the creative team. You are a champion of a diverse  team, helping them make the best work possible by actively listening, communicating and removing any blockers that emerge along the way. When we say TED meets Vox meets The Hustle meets Carl Sagan meets VICE, you know what we mean. You are curious. You could wake up every day with the mission to make science accessible and cool (while also fully understanding the importance of integrity and the nuance of precision). You’re a writer by trade. You’ve told a lot of stories, written a lot of taglines, scripts, captions, and subject lines. You’re ready for something that satisfies and expands and piques your intellect, your interpersonal talents, and of course, your microbiome.

This is a leadership role reporting to the SVP, Creative. And an opportunity to do amazing work alongside a wonderful assemblage of talented and kind human beings. 

What You’ll Do:

• Create Big Ideas: You’ll be a catalyst for big thinking. Sometimes leading with creative foundations. Sometimes rolling up your sleeves and getting in there. 
• Lead: You’ll mentor and guide your creative team to their best work. And put a premium on their growth and development. 
• The Brand: You’ll be a guardian of the brand’s creative standards - tone, voice, look, feel, vibe. Striving for consistency and awesomeness across touchpoints.
• Collaborate: You’ll serve as a cross-functional partner working directly with Organic, Growth, Product, Product Marketing, etc. You’ll operate across channels. 
• Multi-Channel: Oversee advertising and design projects in all its forms. You’ll have a key role in our social channels. 
• Standard Operating Procedure: Good to each other. Hard on the work.

Who You Are:

• Experience: Ten-plus years experience - either agency or brand-side - with a portfolio that’s filled with original thinking, immaculate craft and audacious swings. 
• Skills: You’re an excellent writer. A writer’s writer. Big on craft, a conscientious editor, a headline machine. You have range - able to go long when necessary. 
• The People: You operate from a place of empathy. You’re generous with your time. You’re deeply invested in the professional growth and personal wellbeing of your people.
• Communication: You strive for clarity. And consistent connection. You put a premium on relationships. You strive to bring people together. 
• Culture: You’re curious. You’re dialed into what’s happening in culture. You’re tuned into the zeitgeist. 
• Production: You’re production savvy - from quick turn low budget affairs to brand campaigns.
• Comfortable moving from macro to micro—no project is too small to tackle with positivity.

The annual pay range for this full-time position is $180k-$200k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

You

You're a strategically based, craft obsessed art director of big ideas - campaigns, content, brand moments, creative platforms, Et cetera and so on. You’ve excellent taste and a fantastic eye. You’re a cinéaste-aesthete obsessed with beauty, atmosphere, and meticulous visual style. You’re ever curious. You never stop asking, Could it be better? You never stop dialing, pushing, striving for awesomeness. Your creative reference points are deep and unexpected. You create worlds. You’re a curator of lovely and strange things. You’ve a deep command of type, colour, composition and imagery - you’re an excellent designer. You’re tuned into the zeitgeist and consistently leverage cultural insights in your work. You’re a production fiend - adept at all phases of the production process. Directors, photographers, animators, artists - you’re deeply tuned in. You’re looking for a challenge that isn’t just another advertising gig but an opportunity to turn the world on its head.

This role reports to the Creative Director and is an opportunity to do amazing work alongside a wonderful assemblage of talented and kind human beings. 

What You’ll Do:

• Generate Big Ideas: Campaigns, content, brand moments, things that are hard to define - advertising in all its many shapes and sizes. 
• Brand Aesthetics: You’ll be a guardian of the brand’s look and feel. Always striving for excellence and consistency in whatever you touch.
• Work Collaboratively: With writers, designers, producers, cross functional friends, stakeholders, etc. You understand that great work is the result of a healthy symbiotic relationship. 
• Multi-Channel: You’re comfortable with advertising and design in all its shapes and sizes. You’ll have a key role in our social channels.
• Standard Operating Procedure: Good to each other. Hard on the work.

Who You Are:

• Experience: Five-to-eight plus years experience in a creative environment - agency or brand-side - with a portfolio that’s filled with original thinking, immaculate craft and audacious swings. 
• Skillset: An aesthetically based idea machine with exceptional design skills. Not just a conceptual thinker - a craftsperson of the highest order.
• Making Stuff: A production nerd.  Experience in productions big and small - from quick content shoots to campaign-level work.
• Culture: You’re curious. You’re dialed into what’s happening in culture. You’re tuned into the zeitgeist. 
• Passionate: You give a shit. You care about The Work. You are hellbent on willing great ideas into existence. 
• Comfortable moving from macro to micro—no project is too small to tackle with positivity.

The annual pay range for this full-time position is $135k-$155k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

You

You're a strategically based, craft obsessed writer of ideas of all shapes and sizes - from campaigns, content, brand moments, creative platforms, Et cetera and so on. You’re a writer’s writer - not just an advertising copywriter. You think in long form and short form and rap verses and poetry and everything in between and you understand it’s all about speaking to people in the way they want to be spoken to. You can get to the heart of a message in the fewest number of characters and thrive in the crafting of phrases that create momentum. You’re tuned into the zeitgeist and consistently leverage cultural insights in your work. You’re production savvy - from big campaigns to quickturn social content. You’re ready for a challenge - something that satisfies and expands and piques your intellect, your interpersonal talents, and of course, your microbiome.

This role reports to the Creative Director and is an opportunity to do amazing work alongside a wonderful assemblage of talented and kind human beings.

What You’ll Do:

• Generate Big Ideas: Campaigns, content and brand moments are your natural habitat. You’ll author ideas born from authenticity, simplicity, and audacity.
• Brand Voice: You’ll be a steward of the brand’s Voice & Tone. You’ll strive for consistency and clarity. You’ll sweat the details - whether a small piece of copy or a giant campaign.
• Multi-Channel: You’re comfortable with advertising and design in all its forms. You’ll have a key role in our social channels. 
• Work Collaboratively: You’ll partner with art directors, designers, cross functional partners, etc. 
• Standard Operating Procedure: Good to each other. Hard on the work. 

Who You Are:

• Experience: A writer with five-to-eight years experience - either agency or brand-side - with a portfolio that’s filled with original thinking, immaculate craft and audacious swings. 
• Skillset: You’re not just an advertising writer. You’re a writer’s writer. You don’t settle for the flip phrase or lazy pun. You are an excellent writer of headlines.
• Culture: You’re curious. You’re dialed into what’s happening in culture. You’re tuned into the zeitgeist. 
• Passionate: You give a shit. You care about The Work. You are hellbent on willing great ideas into existence. 
• Production: Experience in working on productions big and small - from quick content shoots to campaign-level work.
• Comfortable moving from macro to micro—no project is too small to tackle with positivity.

The annual pay range for this full-time position is $135k-$155k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

As the Head of Influencer, you will lead Seed’s Influencer and Affiliate programs into a new era. Building on our world-class foundation, you will evolve our program to deliver revenue and awareness-driving outcomes across distribution channels, with an emphasis on DTC. You will nurture existing relationships and unlock new ones, innovate messaging and workflows, and open up new channels and paths to scale. All this will be done alongside the Growth Marketing team and close collaborators across Growth, Creative, Marketing, Data, and more. 

Who you are:

• Proven track record (12+ years) of managing large scale omni-channel influencer, affiliate, and partnerships programs
• First principles thinker with exceptional problem solving and strategic capabilities.
• Exceptional ability to discover new and impactful ways to optimize processes and bottlenecks, with a particular strength in being at the forefront of leveraging AI.
• Expert in influencer, affiliate, and UGC content across multiple social channels.
• Strong analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines.Exceptional communication skills with Execs, peers, and employees throughout the organization, as well as with external partners and vendors.
• Proven ability to recruit and develop world-class talent and put them in a position to be successful.
• Collaborative leader who balances performance with shared ownership across the team and functions.
• A “player-coach” with a mindset that no task is too big or too small.

What you’ll do:

• Lead the Influencer and Ambassador motions of Seed’s rapidly growing and profitable business, maximizing sustainable results over time.
• Scale and innovate whitelisted influencer across Meta, YouTube, and TikTok
• Collaborate with Brand/Creative and Marcomms to build full funnel messaging, campaigns, and product launches.
• Nurture existing influencer and KOL relationships and unlock new ones
• Develop and execute tests that drive impact and learnings across the business.
• Manage, build, and develop an exceptional Ambassador/Partnerships team

Compensation

The estimated annual pay range for this full-time position is $200-$230K. Equity is structured to match  seniority and strategic impact, offering meaningful participation in the company’s long-term value. Company benefits are competitive across all US locations. This position is US-based and 100% remote. Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience. and advanced education and training.

Seed's owned channels are where the member relationship is built — from first touch to loyal subscriber and back again when needed. This role owns that entire arc. The Senior Director of Lifecycle Marketing is accountable for the full lifecycle: acquisition nurture, conversion, activation, engagement, retention, and winback, with end-to-end ownership of email, SMS, and any future explorations for other LCM mechanisms.

This isn't a campaign-calendar role, it’s a real business leader within out growth organization. Lifecycle at Seed is one of the highest-leverage growth engines we have — owned channels are our most efficient path to conversion, and a subscription business lives or dies on retention — and the person who thrives here treats conversion, churn curves, and reactivation rates as their scoreboard, not open rates. They're equally at home in data and in craft: rigorous about cohorts and incrementality, uncompromising about how the brand shows up in an inbox.

What You'll Do

Acquisition Lifecycle

• Own the acquisition lifecycle strategy — lead capture, prospect nurture, and conversion journeys that turn interest into first purchase
• Build and optimize the pre-purchase journey architecture: welcome series, education flows, browse and cart abandonment, and re-engagement of unconverted leads
• Partner with Performance Marketing and Growth on lead generation strategy, ensuring paid and owned channels work as one system — with lifecycle maximizing the value of every lead acquired
• Own conversion accountability for owned channels: how efficiently email, SMS, and push turn prospects into members

Lifecycle Strategy & Retention

• Own the end-to-end lifecycle strategy — onboarding, engagement, cross-sell, churn prevention, and winback — with clear accountability for retention, LTV, and reactivation outcomes
• Build a best-in-class winback program grounded in Seed's own data: who lapses, why, when they're recoverable, and what actually brings them back
• Design churn-prevention interventions triggered by behavioral signals, not just tenure
• Own cross-sell and expansion strategy across the portfolio — moving members from a single product to a deeper relationship with Seed

Channels & Orchestration

• Own strategy and execution across email, SMS, and push — journey architecture, cadence, targeting, and creative direction
• Drive channel expansion thoughtfully: grow reachable audience (SMS opt-in, app engagement) without degrading trust or deliverability
• Ensure every lifecycle touchpoint reflects the Seed brand at its highest expression — science-forward, premium, never spammy

Data, Segmentation & Experimentation

• Build and own the lifecycle experimentation program — holdouts, incrementality testing, and a clear read on what's actually working versus what's noise
• Translate behavioral segmentation into differentiated journeys and messaging, in partnership with Data and Product
• Develop the measurement framework for lifecycle across the full funnel: lead-to-member conversion, retention curves, cohort LTV, reactivation rate, and revenue per member — and report on it with rigor

Cross-Functional Leadership

• Serve as the primary lifecycle voice in commercial planning — launches, promotions, pricing changes, and subscription mechanics all run through lifecycle
• Partner closely with Digital Product on the on-site and in-app expression of lifecycle strategy (subscription management, upsell surfaces, personalization)
• Build a high-performing lifecycle team and operating cadence — with this role setting strategy and standards, not writing every subject line

Who You Are

• You have 8+ years in lifecycle, CRM, or retention marketing, with meaningful depth in subscription or DTC businesses at scale — and you've owned both acquisition and retention lifecycle, not just one side of the funnel
• You've built lifecycle programs from first principles — not just optimized an inherited journey map, but defined what the member relationship should be and built the systems to deliver it
• You're genuinely analytical — fluent in cohort analysis, retention modeling, and incrementality — and you use data to decide what to build, not just to report on what shipped
• You know the difference between engagement metrics and business outcomes, and you optimize for the latter
• You're deeply fluent in modern lifecycle tooling — Iterable, Braze, Klaviyo, or similar — and you understand data architecture well enough to partner credibly with engineering and data teams
• You hold a high bar for craft. You believe lifecycle marketing can be beautiful, useful, and welcome — and you'd rather send less that lands than more that doesn't
• You operate with urgency and proactive judgment. When a program underperforms, you diagnose, reframe, or kill it — you don't let it drift
• You're opinionated and substantive, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• You're a clear, structured communicator who can make retention strategy legible to executive stakeholders and actionable for your team
• Bonus: experience in health, wellness, or premium consumer brands; familiarity with Shopify and subscription platforms; exposure to personalization or ML-driven targeting systems

What Success Looks Like

• Retention and reactivation curves that visibly bend — with a clear, data-backed story for why
• Owned channels that are a meaningful, measurable driver of new member acquisition — with lead-to-member conversion improving quarter over quarter
• A winback program that's a genuine revenue engine, not a discount reflex
• A lifecycle experience members would describe as valuable, not tolerated — measurably reflected in engagement quality and NPS
• A measurement framework the executive team trusts, with lifecycle's contribution to LTV clearly quantified
• A team operating with increasing autonomy, with this role driving strategy, not coordination

Compensation

The estimated annual pay range for this full-time position is $200-$230K. Equity is structured to match  seniority and strategic impact, offering meaningful participation in the company’s long-term value. Company benefits are competitive across all US locations. This position is US-based and 100% remote. Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience. and advanced education and training.

You:

Seed is expanding fast into mass retail, Amazon, and new marketplaces, with a growing portfolio across gut, energy, sleep, pediatric, and daily nutrition. As we grow, the experience we build for our members is what ties it all together: the thing that turns a first encounter with Seed into a lasting, science-backed relationship.

This role exists to shape that experience. You'll help define what Seed's product experience should become, build the strategy to get there, and lead cross-functional teams to bring it to life through rapid experimentation and decisive execution. There's real surface area here — across how members discover Seed, how they engage over time, and how the experience evolves as our portfolio grows — and the autonomy to form a point of view on where you can drive the most impact.

This role reports to the VP of Digital Product and partners closely with Product Design, Engineering, Creative, Lifecycle Marketing, and Growth. It requires someone who leads with strategic conviction, moves with urgency, and treats Seed's product experience as a genuine differentiator — not a set of features to ship.

What You’ll Do:

• Own end-to-end strategy for your product area — whether that's the growth funnel (acquisition, conversion, activation) or the post-purchase member experience (engagement, retention, cross-sell) — defining what it should become, how it evolves, and what we build to make it real
• Develop and maintain a long-term product vision, working backward from an end-state to deliver compounding impact on company-level metrics, and translating Seed's science, brand, and retention goals into experiences that earn sustained engagement
• Set measurable goals tied directly to business KPIs — conversion, activation, LTV, rebill, retention — and own the outcomes, not just the roadmap
• Design and run short-cycle experiments that test real hypotheses about member behavior, generating signal rather than just shipping
• Partner with Product Design to set creative and strategic direction for member-facing experiences
• Collaborate across the growth-to-member handoff and cross-sell positioning, as members move from acquisition into a multi-product subscription relationship
• Contribute to multi-category portfolio expansion by exploring what members want and where the experience needs to evolve to support new products and channels
• Inform how Seed's owned digital experience evolves alongside emerging agentic commerce channels
• Present strategy and experiment results to leadership with clarity and conviction

Who You Are:

• 7+ years of product management experience, with significant depth in one or more of: growth, acquisition/conversion, subscription, retention, or post-purchase/member experience
• You've defined product strategy from ambiguity — not just optimized an existing surface, but articulated what it should become and built organizational conviction around your vision
• You lead cross-functional teams by setting strategic direction. Design, engineering, and brand partners look to you for the "what" and "why," not just the "when"
• You have experience in subscription or membership businesses at meaningful scale, and you understand that both growth and retention are fundamentally experience problems
• You're analytically fluent — comfortable with cohort analysis, LTV modeling, funnel metrics, and experiment design — and you use data to sharpen strategic bets, not just measure outputs. Familiarity with SQL and product analytics tools (e.g., Amplitude) is a strong plus
• You operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or kill it — you don't let it drift
• You're opinionated and substantive, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• You're a clear, structured communicator who can make complex strategy legible to senior stakeholders, cross-functional partners, and your own team
• Bonus: experience in DTC e-commerce, health/wellness, or premium consumer brands; familiarity with the Shopify ecosystem or subscription platforms; exposure to lifecycle/CRM systems (e.g., Klaviyo, Braze, Iterable), content-as-product, or personalization systems

Compensation:

The annual pay range for this full-time position is $180k-$195k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

Seed's digital experience is a primary expression of the brand — and this role owns it. The VP of Digital Product & Ecommerce is accountable for the full DTC experience: how customers discover, evaluate, purchase, and stay. From conversion mechanics to brand expression, from product roadmap to launch execution, this is a commercial and creative leadership role in equal measure.

This isn't a process role. It's an outcomes role. The person who thrives here is equally at home in product strategy and ecommerce economics, moves fast without sacrificing quality, and holds a genuinely high bar for craft.

What You'll Do

Digital Product

• Set the vision and standard for Seed's digital experience across web and app — conversion-optimized, brand-forward, and technically excellent
• Drive the product roadmap in close partnership with Engineering and Design, with clear accountability for delivery, quality, and measurable results
• Own the A/B testing and experimentation program, translating learnings into improvements in CVR, AOV, and LTV
• Champion site performance, accessibility, and speed as non-negotiables

Ecommerce & Commercial Strategy

• Own discount and incentive architecture, subscription mechanics, and upsell strategy
• Lead on-site merchandising — how products are featured, sequenced, and sold
• Partner with Product Marketing on pricing dynamics and ensure on-site execution reflects broader commercial strategy
• Translate audience segmentation into personalized digital experiences
• Own the digital execution for all product launches — premium, cohesive, commercially effective

Cross-Functional Leadership

• Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning conversations
• Drive alignment across Engineering, Design, Creative, and Performance on shared priorities
• Build a high-performing, increasingly autonomous team — operating at the strategic level, not in execution

Who You Are:

• You have 8+ years of digital product and ecommerce experience, with meaningful depth in DTC, conversion optimization, or subscription businesses at scale
• You've defined product strategy from ambiguity — not just optimized an existing experience, but articulated what it should become and built organizational conviction around your vision
• You lead cross-functional teams by setting strategic direction, not managing delivery. Engineering, Design, and Commercial partners look to you for the "what" and "why," not just the "when"
• You connect experience decisions to business outcomes and can articulate those tradeoffs clearly to executive stakeholders
• You're analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design — and you use data to sharpen strategic bets, not just measure outputs
• You operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or move on — you don't let it drift
• You're opinionated and substantive, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• You hold a high bar for craft and brand expression — you understand that a premium digital experience is a commercial differentiator, not just a functional channel
• You're a clear, structured communicator who can make complex strategy legible to senior stakeholders and cross-functional partners alike
• Bonus: experience in health, wellness, or consumer brands with premium positioning; familiarity with Shopify ecosystem or subscription platforms; exposure to personalization systems or agentic commerce

What Success Looks Like

• A digital experience that converts, retains, and reflects the Seed brand at its highest expression
• A product strategy grounded in data that demonstrates the value of technology investment to the business
• Strong, trust-based partnerships across PMM, Engineering, Design, and Commercial — with shared language and clear ownership
• A team operating with increasing autonomy, with this role driving strategy, not coordination

Compensation:
The annual pay range for this full-time position is $250-275k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.