Our Editorial Process

At Seed, we’re committed to providing you with trustworthy, accessible, and accurate information so you’re equipped to care for your health and wellness. We use an established Editorial Process to ensure we’re giving you the best possible information.

Our Editorial Process was developed by the Seed team. It’s the backbone of everything we do. But what is this process? How do we ensure that everything we publish meets our standards?

Our team creates and edits every piece of content based on the 4 pillars of our editorial process. These pillars — (1) earning and maintaining trust; (2) keeping high journalistic standards; (3) prioritizing accuracy, empathy, and inclusion; and (4) continual monitoring and updating of content — ensure that you can always find the timely, evidence-based information you need.

Earning and Maintaining Trust

Health information is easy to find but it can be confusing, overwhelming, inaccurate, irrelevant, or inaccessible. We’re here to change that.

We provide content that is trustworthy, accurate, evidence-based, clear, understandable, accessible, empathetic, and actionable.

Keeping High Journalistic Standards

You come to Seed to get accurate information about your health, so it’s our responsibility to set high journalistic standards. Our news and educational content is unbiased, balanced, timely, actionable, research-backed, honest, and comprehensive. Our feature content brings forward individual perspectives with empathy, candor, and respect.

Here’s How We Ensure We Meet These Standards:

• We carefully select contributors and regularly train them. Our in-house editorial team carefully selects expert writers and contributors. We vet our content creators for subject matter expertise and relevant life experience. We train them on research and sourcing best practices, and we provide regular feedback and ongoing coaching.
• Our health information is reviewed for medical accuracy by medical experts. Seed is composed of scientists and healthcare professionals from research institutions, professional organizations, and private practice with varied and extensive expertise in their respective fields. Along with their knowledge in a variety of medical specialties, our medical reviewers bring an added perspective thanks to their experience in clinical practice, research, and patient advocacy.
• We thoroughly vet all the brands we partner with and mention in our content. Our Brand and Content Integrity team researches the business practices of partner brands and evaluates their medical and health claims against the current body of scientific evidence.

Prioritizing Accuracy, Empathy, and Inclusivity

We want to make sure that everything we publish is accessible and understandable to our readers. As such, we rely on a proprietary style guide based on the Associated Press Stylebook. This ensures our writers and editors are focusing on readability, clarity, empathy, inclusivity, real-life application, quality sourcing, and clear citations.