We look to the most stringent global standards to define how we address benefits. In 2006, The European Food Safety Authority actually banned the use of the word ‘probiotic’ on products not backed by sound scientific evidence of a health benefit. So how do we define ‘benefits’? We make the connection between mechanism, benefit, and the resulting structure-function claim, wherever supported by research. We always work to translate our benefits with precise, non-sensationalized language that is in compliance with regulation.