You are a wonderful hybrid: a creative storyteller, systems thinker, dot-connector, brand steward, detail-obsessor, content-ecosystem-builder and most critically, endlessly curious about science and culture. You’ve challenged the status quo to create, build, and evolve purpose-driven, category-defining, stand-for-something content; and have used educational storytelling to build passionate and loyal communities along the way. 

In an ever-expanding sea of misinformation and an increase in health conditions and symptoms that impact more and more of the population, finding truthful information and making good choices for one's health can feel paralyzing, especially when it comes to probiotics. At Seed, we believe education itself is an intervention—simply empowering people with foundational learning emboldens our community to make sense of their bodies and the impact of their choices. This is your why. You are energized by the opportunity to create narratives that “meet people where they are,” and are unafraid to explore new content mediums to do so. You think in long form and short form, rap verses, poetry, Zines, and everything in between and understand it’s about speaking to people in the way they want to be spoken to. 

You’ve built and managed world-class content teams, overseeing functions including copy and editorial, content strategy, content studio, regulatory compliance, and quality control. You also come with a network of freelance creators that will follow you anywhere because you’ve inspired them to create their best work. You are a hyper-collaborative, highly-energetic individual with the capacity to think on their feet and operate with effective, superior, clear direction.

Responsibilities

• Lead Seed's Content discipline to publish standard-setting content to increase awareness, reach, engagement, retention, and new member adoption.
• Conceptualize, develop, and ensure progress against the annual Content Roadmap for the company, determining strategic objectives, initiatives, and projects for the Content team. Oversee editorial content strategy, including development, execution, and evolution of key concepts and storylines across all editorial channels (social, email, web, etc.).
• Collaborate with wide array of cross functional teams (Creative, Growth, Product, Legal, Executive, SciComms, Partnerships, Product Marketing, Sustainability, etc.) to ensure the community voice is heard across all product, creative, and marketing to ensure our audience feels recognized and has the most inclusive, thoughtful, and meaningful experience possible.
• Lead a crossfunctional team in considering in-the-moment opportunities to respond to culture through our authentic brand voice.
• Infuse the Seed brand tone and voice throughout the Seed Content Development + Editorial platforms for consumers, practitioners, and partners.
• Hands-on writing, proofreading, and editing to generate deliverables like white papers, zines, web content, email copy, long-form content, etc.
• Help design the necessary experiences to enable us to onboard and retain our audiences and strengthen our communities.
• Invent innovative strategies to engage community fostering brand advocacy and leveraging culturally relevant opportunities.
• Apply audience research, data, and cultural trends through the Seed lens to develop and iterate with new technologies, creative approaches, and partners.
• Report on and analyze results, and make recommendations on internal processes to ensure our programs are efficient and effective.
• Develop owned GTM strategy for new products in collaboration with Marketing and Creative teams.  
• Promote continuous learning, experimentation, and the use of emerging trends and technologies within the content team.
• Provide coaching, professional development opportunities, and support to team members to foster growth and performance.

Requirements

• 8+ years in a direct content leadership role building and owning content and content strategies end to end. 
• Experience in journalism, communications, media relations, public relations or a related field.
• Experience in SEO strategy.
• Experience managing and building a team of content creators.
• Excellent relationship-building and collaboration techniques with cross-functional groups at a dynamic, fast-paced company.
• Exceptional creative and technical communicator.
• Highly organized with strong attention to detail.
• Proven ability to build and lead a multidisciplinary team.
• Proven ability to use quantitative data to analyze and assess the performance of our content.
• Thorough understanding of digital strategy, social platforms, and content creation.
• Ability to work and achieve success in an ever-changing, fast-paced environment.
• Strong network of freelance creative talent (writers, poets, videographers, sound editors, 3D animators etc.) to help bring content to life.

The annual pay range for this full-time position is $200k-$220k + bonus + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

At Seed, we love launching breakthrough marketing work that garner the attention of our target audiences and lead to outstanding business results. The Director of Growth Creative Strategy will lead the development and execution of growth creative strategies to drive growth across various channels. This role will be responsible for driving our Growth creative strategy, owning growth channel briefs and leading the build-measure-learn process. The ideal candidate will have a strong background in creative strategy, growth marketing, and data-driven decision-making.

Who you are:

• 8+ years of experience in a growth marketing leadership role with an emphasis on creative strategy, preferably within a high-growth health, wellness or CPG company
• Proven track record of developing and executing successful creative and messaging strategies that drive growth.
• Experience with growth marketing frameworks, especially the build-measure-learn methodology.
• Ability to think creatively and strategically, with a strong understanding of how to leverage creative content to drive business growth.
• Strong analytical skills with the ability to interpret complex data, derive insights, and make data-driven decisions.
• Deep understanding the our core customers, what performs and what does not, and an ongoing to push to unlock new audiences via paid channels in partnership with product marketing and growth marketing.
• Demonstrated leadership abilities, including experience in building, managing, and mentoring high-performing teams.
• Exceptional written and verbal communication skills, with the ability to effectively present to and influence stakeholders at all levels.
• Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels
• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time.
• Proficiency in using data visualization tools (e.g., Tableau, Power BI) to present insights and recommendations.
• Up-to-date knowledge of industry trends, best practices, and emerging technologies in the creative and growth marketing space.
• Experience driving innovative and effective creative strategies for TV as a growth channel.

What you’ll do: 

• Develop and lead innovative and effective creative strategies to drive growth across all channels, specifically across digital and offline channels (e.g., Meta, TV, Influencer, Podcast, etc). 
• Build and drive quarterly creative strategy plans that adapt to the company goals, stage, and lifecycle of the business, bringing in compelling data points and insights that continue to enhance the approach to growth creative strategies.
• Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals.
• Implement and lead the build-measure-learn methodology to continuously improve growth initiatives.
• Conduct experiments to test hypotheses and use data to drive decision-making.
• Analyze results and iterate on strategies to achieve optimal outcomes.
• Collaborate with cross-functional teams (product marketing, brand, creative, product, and data) to integrate opportunistic creative strategies into growth initiatives.
• Establish clear and measurable KPIs to benchmark the success of creative growth strategies.
• Regularly report on performance metrics to leadership and larger cross-functional teams, providing insights and recommendations for improvement in a clear and concise manner. 
• Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities.
• Lead, mentor, and develop a high-performing creative strategy team.
• Promote a culture of creativity, innovation, and continuous improvement.

Compensation:

The annual pay range for this full-time position is $170K - $190K with equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.

Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.