Kimmie Shabtai is a performance marketer with a strong background in the direct-to-consumer industry. She has an eye for finding trends in data and optimizing for growth. Most recently, she led the digital marketing at Foodstirs and prior to that, helped launch and grow FabFitFun’s acquisition efforts across paid media. She emphasizes experimentation, quantification, and of course, growth! She holds a B.A. with Honors from Johns Hopkins University.
In conversation with Kimmie:
Six word story of your life. Data cells to bio cells, exploring.
What was your first brush with science? My best friend had a reptile birthday party where we learned about the reptilia class and all of the different species that slither and crawl in the night! I was terrified!
Why do you think bacteria are important? Humans wouldn’t be who we are without them!
How do you define science? The study of the physical and natural world.
How do you define health? The mind and body working harmoniously.
What are you currently reading / listening / watching? Reading I Contain Multitudes by Ed Yong and listening to Esther Perel.
Favorite microbiome-nurturing food? Passionfruit and pickles!
Scientist, dead or alive, you’d like to eat with? Jonas Salk. He was a revolutionary and vaccine pioneer. Thanks to him we no longer have to fear polio or infantile paralysis.
Microbiome perturbation you’re trying to give up. Sugar.
Favorite science joke or best mindgasm fact? Why are bacteria so bad at math? They multiply by dividing!